A detailed look at the strategy of the first sports team worldwide to reach the milestone of more than 100 million Instagram followers.

Fully attended sports stadiums feel like a balm for the soul. That's what I think by watching the games of the UEFA Euro 2020. We found a way to bring the fans back, but our digital responsibility will last too.

How does your halftime report look like?

Photos in classic media are bringing value to your sports organizations.

Today, I want to talk about how I started doing what I do now – helping you to develop your sports organization by distributing media content.

Sometimes coaches ask themselves "What do they do out there?" by watching their players on the field. In our field of communication for professional sports organizations we see tons of social media posts and need to know, what organizations, athletes, fans and media members are doing out there.