I know I know, it’s been a while, I was on hiatus for some months, dealing with some work stuff and also enjoying some priceless family time. 😎 During having this newsletter on hold I just have been missing writing this so much! So we’re back (soon) ✍
A detailed look at the strategy of the first sports team worldwide to reach the milestone of more than 100 million Instagram followers.
Fully attended sports stadiums feel like a balm for the soul. That's what I think by watching the games of the UEFA Euro 2020. We found a way to bring the fans back, but our digital responsibility will last too.
How does your halftime report look like?
Here are a dozen of my favorite tips to go #BeyondVictories in our daily media work.
Photos in classic media are bringing value to your sports organizations.
Today, I want to talk about how I started doing what I do now – helping you to develop your sports organization by distributing media content.
Sometimes coaches ask themselves "What do they do out there?" by watching their players on the field. In our field of communication for professional sports organizations we see tons of social media posts and need to know, what organizations, athletes, fans and media members are doing out there.
The pandemic is omnipresent. If it wouldn't be about our health, for sure we would call it a communication hype. But why is the message so strong? I've tried to translate two key elements into sports marketing language.
The telephone is still the best friend of any sports journalist. Discover proven strategies to stop the shocking reality of phone interviews.